Move down the page and then click the download Now button to get this app for your Firestick and Android.
NOW is a subscription service, operated by Sky. Prior to that, NOW was know as Now TV until it rebranded In 2021 and changed its look. Now is basically Sky TV without the need for a satellite or any installations. Given that you don’t need a satellite, all you need is the NOW app that is presently available on over 60 devices.
You can sideload Now onto almost any Android streaming device as well as all Fire TV devices. Move down the page to download Now. Move down the page and then click the download Now button to get this app for your Firestick and Android.

Fire / Android TV Version 1.10.11
Mobile Version 6.6.12
IMPORTANT INFORMATION FOR FIRESTICK USERS
Unfortunately, a compatible installation file is not available for Fire TV devices. The installation file available for download is in XAPK or APKM format, which requires a special process to install on Fire TV devices such as the Firestick or Fire Cube. For detailed instructions on how to proceed, please refer to Install XAPK or APKM Files on Firestick: Complete Guide.